The main opportunities facing The Spoke N’ Rider include:

•	Expansion of the current shop by 1500 square feet due to the shop next door going out of business.  This expansion would give the Spoke N’ Rider the ability to generate more bike sales by offering a wider variety of brands and adding 40-50 more bicycles to the showroom floor.  Because bicycles are the shop’s highest profit margin item, this should result in increased profits for The Spoke N’ Rider.
	
•	An average of 12,000 students in the target market next year, with this amount increasing by 10% for each following year.  Since heavy parking restrictions are placed on the freshmen students, biking is the number one means of transportation for this market.